LYDIA BELL

FRENCH CONNECTION AND GREAT PLAINS

SS20 PRESS DAY

French Connection and Great Plains Spring Summer 2020 Press Day was held at the Duke Street concept store in Mayfair, London in November 2019. 

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Extensive preparation was required to organise the new collection samples ready for display across womenswear, menswear, homeware and Great Plains womenswear. Pre-event tasks also included emailing invites to key members of press and confirming attendance.

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During the event, roles included greeting guests, and explaining the set-up of the event, including coloured rings which were provided to guests to attach to their favourite items. 

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The event received the highest number of attendees of any Press Day previously, and saw coverage from members of press including Drapers and The Telegraph.