LYDIA BELL

This project was a sustainability focused live brief with Fashion Revolution, creating a multi-channeled strategic promotional campaign centred around Fashion Revolution's hashtag, #lovedclotheslast. 

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My concept was a collaboration between Fashion Revolution and Oxfam, named 'A Wardrobe of Opportunity', with the aim of questioning consumer buying habits and encouraging  second-hand shopping. The campaign included a catwalk show at London Fashion Week, with Oxfam supplying the clothing through their digital and physical second-hand shops. 

I created a pitch presentation to succinctly communicate my concept, and presented to numerous people which helped to develop communication skills. I also wrote a press release, created a catwalk invite and a campaign poster to promote the concept.